Our journey began in August 2019 when Gordon Levy founded Gordon’s New York Pizza at the Son Tra Night Market, right next to the iconic Dragon Bridge. We started with a simple idea: to raise the standard of pizza in Da Nang by offering the quality and value that both locals and visitors deserve—serving authentic, New York pizza by the slice at an affordable price.
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As our passion grew, so did our business. Gordon’s New York Pizza expanded to offer delivery services and opened two brick-and-mortar locations across Da Nang. Along the way, we broadened our menu to include handmade New York bagels, pasta, chicken wings, subs, and more.
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Driven by the same philosophy that started it all, our team has introduced new brands to celebrate authentic American cuisine. These include The Crafty Cow Handcrafted Ice Cream, where we make genuine American-style ice cream, and Gordon’s New York Bagels, a standalone concept where guests can enjoy fresh bagels, sandwiches, milkshakes, espresso, coffee and more.
At any of our locations, guests can expect warm, western-style service, a strong commitment to quality, hygiene, and value—and if something isn’t right, our team will always do our best to make it right.
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We’re endlessly grateful to all the guests and supporters who’ve helped us share our passion for food with the Da Nang community. We look forward to welcoming you soon—whenever you’re craving a real taste of New York. In the future, we aim to provide even more guests with the real New York experience in Hoi An, the rest of Vietnam and beyond.
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With appreciation,
Team Gordon’s New York Bagels <3
Culture bullets
Just real, honest food.
Authentic
Authentic – We value being real — in our food, our service, and how our founders grew up eating in New York state. Honest ingredients, genuine hospitality, and a team that means what it says.
No Shortcuts
We never take shortcuts; every step of the process is done with care and intention to ensure the best outcome.
No Compromising Quality
Quality is non-negotiable. From ingredients to service, we hold ourselves to the highest standards every time.